AIU Online is the web-based virtual campus of American InterContinental University, an international university with residential campuses located in Los Angeles, California; South Florida, Florida; Houston, Texas; London, England; and Dubai, United Arab Emirates.

American InterContinental University's mission is to provide for the varying educational needs of a culturally diverse and geographically dispersed student body with the goal of preparing students academically, personally, and professionally for successful careers.

AIU Online students have the freedom to study online, any time to achieve their Associate's, Bachelor's or Master's degrees in an ever-expanding range of curricula. With our Fourth Dimension Learning, rich multimedia course delivery and world-class faculty, we have become one of the fastest growing universities in North America.

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Bachelor's Degree - BBA Marketing - AIU Online

The U.S. Bureau of Labor Statistics expects careers in marketing to remain plentiful in the future, and the professionals who qualify for the best positions will be those with a thorough understanding of current marketing trends and the effects an ever-changing economy has on them.

The AIU Online Bachelor's in Marketing curriculum is designed to provide students with the real-world education and experience necessary for a professional career in the fast-paced, ever-changing marketing industry, including careers in corporate marketing, advertising agencies, PR firms, sales departments and more.

Required concentration courses include:

• Marketing Research & Buyer Behavior. An exploration into how marketing research takes into account the motivations, influences and processes underlying consumers' decision-making.
• Advanced Topics in Marketing. An examination of marketing planning and the global marketing environment.
• Marketing Management Concepts. A concentrated focus on the planning, implementation, controlling and evaluation of marketing strategies.

BBA Marketing - Bachelor's Degree - AIU Online

Explore AIU Online's history, mission, accreditation, online learning model and online degree programs. You'll get a good idea of what this online university has to offer prospective students. Whether you're looking to attend college for the first time, looking to enhance your career or start an entirely new one, AIU Online has an online degree program for you.

American InterContinental University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate's, Bachelor's and Master's degrees.