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This program offers a foundation to develop business knowledge and skills. It combines the study of fundamentals of marketing, finance, communication and strategic management. The program also emphasizes the impact of the dynamic global information age on business and how to make efficient use of technology. The program includes four major focuses. The business focus offers an introduction to functional areas of business. The management focus offers theory and application in supervision techniques, management principles and practices, and business strategy and policy. This focus is framed with a capstone course in business strategic management. The marketing focus offers marketing principles and practices with emphasis on consumer behavior, market research and marketing on the Internet. This focus includes an integrated marketing communication project. The communication focus offers a foundation in professional communication. This area of study includes principles of professional business communication and methods and techniques used in the information age. The program also offers instruction on teamwork, technology, problem solving, leadership, multi-cultural management issues and general education, including the humanities, composition, mathematics, the sciences and the social sciences.